What you did not know about Promoting and Marketing.

Promoting a website is what we do best.

There is a difference between promoting and marketing, which is misunderstood. In a small company they will be under the same manager. Larger companies will separate them into two departments. Marketing can be considered as the top level, with Promotion as part of that organisation. They provide different types of services.

Marketing takes care all aspects of the company products and services. Including pricing, package, publicity and promotion. Called the The 4 P's. It is very difficult to just market a website. This is the place for the promotion team. This local Directory is part of many companies promotional efforts.

Promoting a Website.

Promoting a website requires some knowledge of how websites are created and work. The skills of the website developer, the target market and the budget available. A…

Read more

The more powerful your description, the better the results

Images and text are both important

Since you are running a business, you should join as many suitable business directories as possible. A description in our business directory is a searchable on-line registry, that has details of all the information the business has supplied.

No information or only a few words will make it very hard for any customer to locate your business amongst all the other businesses in the local Directory

Your description words matter

The free business listing includes, business name, contact details, address, website address, and importantly your business description. It can also have images and outbound links. Itโ€™s important you have the details of your business correct.

In fact, did you know that Google ranks websites based on the information you provide? Yes, thatโ€™s right. …

Read more

Not found? A Directory listing is the answer

Not Found, is bad for business

Google and other search engines index the Internet continuously. There are a number of reasons why a website is not found in search results.

The majority of website owners visit Google and search for their name or products, and see the results on the top page. Happy they are found. This is possible one of the biggest mistakes any company owner can make.

We love helping our members with website promotion

We have mentioned many times that search engines understand personal search terms. This means they filter the results to provide what are being searched for. Because this has been done this before. That's what search engines are good at.

The image shows buildings above the cloud line, but the buildings below cannot be seen. It is the same with Search Engines. If a webs…

Read more

Change is coming to the Directory

We have to change the free listing to a paid listing in 2022

It has been decided to change the free listing option, to a paid option from 2022. We established the Local Directory in 2014, and there has always been a free option for every business located in Northamptonshire.

Like everybody, we are facing rising costs from every direction, so change has to happen. We believe the Listing options from 2022 will offer great value, and will help fund the work we do to promote the Directory for the benefit of all listed Northamptonshire businesses.

Nothing before December 2021

Every business that joins before the end of the year will still enjoy all the existing benefits and there is no expiry date on Listings created until the end of the year.

There are many benefits for any type of local business that ha…

Read more

Orphan websites

Websites, nobody loves them, nobody cares.

The majority of business websites are an orphan, and taken for granted. Everybody in a business knows there is one, but nobody ever seems responsible. A very simple poll we started awhile back seems to indicate lack of interest. Maybe everybody is just too busy, or dose not care.

Orphan websites are lost opportunities for everybody.

Websites cost money. To create, to host, to support and to promote. Many sites are "create and forget orphans". The business never knows how many customers have found a competitor or another solution. If an owner never asks, nobody will say anything, not their job. Corvid-19 is an excuse for doing nothing.

If nobody reads this post, it may confirm nobody cares. Sometimes we wonder why we bother promoting all the Northamptonshire businesses for free as well. But the…

Read more

Create and Forget marketing

Free marketing is great value

Time is always limited for the business owner. Everybody needs to market their business, so that customers can find them online. Now there is Create and Forget marketing for every listing in the free local Northamptonshire Business Directory. We used a "forget me not" flower image. We will not forget your business either.

We take care of the marketing of all listings in the Directory. A local listing in a popular Directory is great value. This increases the chances of the main company website receiving more visitors. A qualified link from a recognised Directory, will always help boost the rankings of the main business website.

Not all Directories are created equal.

There are many types of Directories to join, many are not free. A typical business may join a number of Directories which suit the business requirements. B…

Read more

Covid in Northamptonshire. Business Solutions

Never stop marketing your business

Sorry, we are closed. If you have recently walked down any local high street or town centre lately, you will have seen Covid in Northamptonshire signs everywhere on doors and windows "Sorry we are closed", and nothing else. What ever the weather, people will go out now it is possible. Time to start promoting again.

Most shops and business premises show they are sorry and have to remain closed due to Covid in Northamptonshire restrictions. This is a huge missed opportunity to market your business. All marketeers are opportunists, so what can you do?

What you don't see is the business website address.

Every business premise should show their website address, and show they are ready to open when possible.

Fresh flowers in the shop windows and pubs, budgerigars in a larg…

Read more

Fascinating housework results for the Directory

Sizeable results now show some local companies do care.

We have been using this time during the Covid lockdown, to check out every single member's website. The results were very surprising.

A large number of websites had not been updated for a long time, although the businesses are still operating. There could be many reasons, lack of funds could be a major factor, and somebody to do updates. Unfortunately there were a number of dead websites, due to all sorts of reasons.

When was the last time you visited your site?

Possibly not for a long time as results show. There is a website, customers can find the site. The results show that unless action is taken to spread the website address on social media, different types of Directories and a Blog, you will be hard to find.

Do you have a secure https:// or a http:// website?

Read more

Things to do during UK Lockdown

There are many things to do, only if you want to make the effort

Time has never been more available to staff and companies due to the UK Lockdown. The topic of this post is to bring ideas that may not have been consider, and to use time productively.

I am so sad, I don't understand what lockdown means, I just don't go out as much now. Hope I don't get stolen.

If you are a business owner in Northamptonshire, there are many steps you can take right now to ensure there is a future for your business.

If you are an employee, self employed or on furlough. there is a lot you can do, that will help you face the future with confidence, and help pass the time.

Creating work is not normal

Work is something most of us have to do, but this is not normal times. Jus…

Read more