Northamptonshire business owners are strange

Northamptonshire business owners are strange Everybody in business knows customers are important, and promoting a business is also important. This can be in the normal way of leaflets, phone calls, advertising, emails and promotions. Often overlooked is the 24 hours a day 7 days a week that a free listing in the local Northamptonshire Business Directory can bring. Customers now search on-line for products and services, even though they may still visit a business to complete a purchase. Customers can find a business website on-line if it set up correctly. which takes time and knowledge. Another method used is a local Business Directory or a Directory specialising in certain types of products or service. The reason is because customers realise that all the companies are likely to be listed that are required. Then it is up to the listing to make the sale. As a business owner, could you write 300 words about your company and why it is the best? Unfortunately the case i…
Read more

Free business review

Free business review Only for members of the Northamptonshire Business Directory It will soon be Christmas and we have some free time, we would like to extend to all Northamptonshire businesses listed in the Directory, the opportunity to have a profession review of the company website and the free listing. Type your business name in the search box and select your business. Click on the headline which will open your free listing. Send us the link and we will do the rest. This offer is time limited and will close on December 20th, to give us time to complete all the reviews before Christmas. You may ask, why should I bother with a review? Customers can be very choosy and anything wrong on the site can make them go somewhere else. It is important also to know if your website design source has kept up with the latest requirements. Let our free review help you understand customers and the legal requirements of owning a website. This offer is now closed, check back in th…
Read more

Are you ready for the Data Protection Laws?

  All companies need to be ready If you retain customer information, in any form, like email address, name, address etc. You need to prepare to meet the requirements of the new Data Protection laws from the UK, and the European Union. Data Protection Laws UK Data Protection Act Here you will find a general guide to Data Protection and steps that need to be taken. The 1998 Data Protection Act has been updated to reflect the changes in e-commerce and the Internet. It is designed to protect personal data stored on computers or in an organised paper filing system.   European Union "General Data Protection Regulation" UK Businesses will also have to comply with the European Union regulations, even if they do not trade with the EU. The agreed Eurpean wide rules also mean that every company must seek confirmation from all companies and individuals if their data can be stored. The deadline is 25th May 2018. Wikipedia has some information and also the Europea…
Read more

Promoting a Northamptonshire business

Your website is important Your on-line Northamptonshire business website is more important than you think. As a busy owner or manager it can be easy to forget the company website, after all, there is one and that's all that matters. The Northampton Business Directory was started to provide a free Directory service to Northampton and Northamptonshire companies of all sizes, supported with selected advertising. Our membership continues to grow, but there are still many local companies not listed for a number of possible reasons. Did not know the Directory existed, the marketing department handles this, or maybe an outside agency, no money, or just don't have the time to do everything. Many Northamptonshire business owners think that a website is not required for their business as they consider their business local rather than international. However, analysis on the trend of internet search patterns have provided insight that people search products and services on-l…
Read more

Why a free listing is a good idea

Most people use Google to search A local business can find it hard to attract visitors unless the business makes a lot of effort with Search Engine Optimisation (SEO), makes regular updates and adds frequent Posts. Because if this is not done, Google and other search engines do not rate an individual website very high in search results. Stack the results in your favour Directories of all types are often listed at the top of many search results. The Northampton Business Directory is listed in many search results, but is not the only one. Most customers are local for many businesses and it is this market that is important. The following are searches that are not found in our Directory. " Painter, b&b, accountants, chiropodist,ย mechanical design" If these searches are the area your business operates in, then a lost customer.   A Local Business needs exposure A free listing does not compete with an existing website, but supports it locally, where it matters mo…
Read more

The Northampton Directory in Google

Google lists your local Northampton Business Directory in the top 3 Searching anonymously for "Northampton Directory" or "Northampton Business Directory" in November 2016, the Directory has now reached position 1 and 3 in Google searches. Update. End August 2017 now listed at number 1. This matters, as companies listed in the Directory all benefit from our rating. The more listings in the Directory, the more a business is likely to show in the search results. We have published an article which explains how to search the Directory and how to search using Google and Bing. The article is called How to search and opens in a new window. The greatest challenge facing any company is how to be located in the first page of results for a keyword. There are thousands of companies offering a wide range of services, and you can spend a lot of money for results which can change quickly. A better method is to produce a wide range of interesting information, and then build a number of quali…
Read more

Importance of Marketing

What is Marketing? Marketing can be defined as creating a desire to purchase a product or service in a potential buyer.ย The most important component of any business is marketing. Without marketing there are no customers and, consequently, no business. ย Here is a definition.ย  People are searching for your company Analysing how people access and use this free Directory, it has been found that local business people register their business, but the majority of visitors are looking for a local service, store or product. Make certain you are found, add your business now, it is quick and simple. Business to Business Marketing We are a Business to Business Directory providing free marketing services to local companies in the Northamptonshire area.ย It was once said that "people don't buy products they buy benefits". Business to Consumers Marketing Why is this important for your listing? Listings are frequently indexed by the leading search engines, which means if people lo…
Read more

Northamptonshire Advertising

Sales down?, why not advertise. Get your business listed in the Northampton Business Directory today. The majority of people search for a local company first. Naturally if a company is exporting there are other international Directories which are important. Northamptonshire Advertising targets the customers nearest to your business. A free listing in the Northampton Business Directory is just one step, because when a Google search is made, a free business listing often appears in the top 10 search results along with the website address. Double the exposure for only a little time and effort. The Directory is for Northampton and Northamptonshire only. Straight away advertisers already know these site visitors are from or near the Northamptonshire area and they are interested in specific products and services. Northamptonshire Advertising Many businesses have benefited using of the Northampton Business Directory for targeted marketing and additional exposure in search res…
Read more