Don’t use info@ website. All the best reasons, why not.

Here we explain why info@ can harm your business.

There are many reasons why using info@ as a business email address is very bad for all businesses. We try to set out the problems and disadvantages of this type of email address.

Customers and Marketing are the reasonsCustomers

Customers are the most important reason why any business operates to make a profit. So it is essential to consider how they react to what they see. The email address used plays a significant part in customer interaction. Typical email addresses are info@, and sales@ but as they are so common, spammers know that about 40% of companies have these email addresses. All they have to do is use these and many will be read or even opened. Putting the company website and communications at risk.

Depending on the type of business, the use of a more personalised email addre…

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Promotion. A free & simple method to gain more customers.

Promotion link building for a business website is what we do.

Listing SEO is the technique used to create quality backlinks to the main business website. This is an important part of the promotion of any website. There are free and paid link resources which can improve substantially search engine results.

A global award for the Northamptonshire Business Directory 2022 for the "Best Marketing and Promotion Platform"- Northamptonshire. shows it can work for the benefit of others. The work never stops. We love it.

We build a quality link pointing to the main business website and show social media links as well. This is something that Aldi does. Linking all the local branches to the main website, from a dedicated quality link resource.

Promotion SEO should be part of every co…
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Award for the best free Northamptonshire Business Directory

The Northamptonshire Directory is for all local businesses.

Unfortunately, it is a fact that the majority of Northamptonshire businesses do not understand how the Internet works for business growth. Nowadays it is vital that every business, large and small has a fully functioning website that is maintained regularly. Receiving an international Award confirms our marketing successes.

A website is a major asset, assisting with customer information, support and often purchases. The problem is one of visibility to customers. A great website without the necessary Internet exposure will never produce the results required. Details on the Global Award are here. Any business unsure if their website is working for their business can check out our Shopper website.

The Global Award is for providing local marketing support for local businesses

Many Direct…

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We must help Ukraine survive this war, right now.

Ukraine must survive for all our futures

Ukraine needs help and support. This post is to show our support for the Ukrainian people. We welcome any links to information, videos and local support groups. These links will be checked and verified before inclusion in this post. We all know that fake news is also a weapon of war.

Support Links

Please use the Contact Form to send information for inclusion in this post. Doing nothing should not be an option.

General support of the Ukrainian conflict

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Omicron, Covid-19 and local business survival plans.

Omicron is here to stay for a while.

We have all seen the continuing news, every hour, every day on television and heard it on the radio. Most people have now turned off from paying any attention to Omicron and Covid-19 in general.

Restrictions are in place, but in reality, people have already made up their minds on what they believe, and what actions they will take. It does not matter if nightclubs are open if people have decided not to visit. The majority have develop their own Omicron survival plans, no matter what the Government plans are.

It is different for local businesses, they have to plan for all the individual decisions made. Interesting Omicron article, might help with the decisions.

(adsbygoogle = window.adsbygoogle || []).push({});Time for hard Omicron decisions.…
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What you did not know about Promoting and Marketing.

Promoting a website is what we do best.

There is a difference between promoting and marketing, which is misunderstood. In a small company they will be under the same manager. Larger companies will separate them into two departments. Marketing can be considered as the top level, with Promotion as part of that organisation. They provide different types of services.

Marketing takes care all aspects of the company products and services. Including pricing, package, publicity and promotion. Called the The 4 P's. It is very difficult to just market a website. This is the place for the promotion team. This local Directory is part of many companies promotional efforts.

Promoting a Website.

Promoting a website requires some knowledge of how websites are created and work. The skills of the website developer, the target market and the budget available. A…

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One to One, photographic courses

Helen Tisbury photographic courses

Helen Tisbury, is a passionate photographer based in Northampton. She developed a passion for capturing wildlife, landscapes, and nature. Which led her to buying her first SLR camera in 2008.

What a good idea

She now provides 2 hour courses locally, to teach people about digital cameras, what all the buttons do, what the menus mean and how to get off auto mode.

With a camera, a photography course, and an RPS Licentiate Distinction(LRPS), she started capturing memories, landscapes, etc., and never looked back.

A camera is your view of the world, and it will always be different from other photographers.

She will teach you how to love your camera, give you the skills that will last you a lifetime, get you taking photographs you will be proud of and become a succ…

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Not found? A Directory listing is the answer

Not Found, is bad for business

Google and other search engines index the Internet continuously. There are a number of reasons why a website is not found in search results.

The majority of website owners visit Google and search for their name or products, and see the results on the top page. Happy they are found. This is possible one of the biggest mistakes any company owner can make.

We love helping our members with website promotion

We have mentioned many times that search engines understand personal search terms. This means they filter the results to provide what are being searched for. Because this has been done this before. That's what search engines are good at.

The image shows buildings above the cloud line, but the buildings below cannot be seen. It is the same with Search Engines. If a webs…

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Change is coming to the Directory

We have to change the free listing to a paid listing in 2022

It has been decided to change the free listing option, to a paid option from 2022. We established the Local Directory in 2014, and there has always been a free option for every business located in Northamptonshire.

Like everybody, we are facing rising costs from every direction, so change has to happen. We believe the Listing options from 2022 will offer great value, and will help fund the work we do to promote the Directory for the benefit of all listed Northamptonshire businesses.

Nothing before December 2021

Every business that joins before the end of the year will still enjoy all the existing benefits and there is no expiry date on Listings created until the end of the year.

There are many benefits for any type of local business that ha…

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