No time, not interested

3 March 2015
Asset or Liability Why is it that many companies have no time or are not interested in their website?, they have one, that's all that matters, but times are changing and this head in the sand approach will affect every company. The no time problem can be solved quickly. Not interested is a bigger problem. The first step is trying to contact the person responsible for the website, the switchboard if there is one, often has no idea what the conversation is about and you are passed onto somebody else. Sales often has no idea, maybe there is somebody that handles marketing? Could be lucky and speak to the owner, who confirms they have a website, and no, there are no plans to spend any money. What is a website worth? Answers range from it costs money, to we could not survive without our website, the majority are in the middle. The first step is to ask some very simple questions. Do we have a website? Who is responsible? How many sales do we get from our site? How man…
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Do you care about your website?

16 June 2014
Website Valuation Research has shown the majority of business owners have little interest in their website, and it shows. After the first or second publishing, nothing else happens. This could be due to having a family friend create a website on the cheap, or a company is hired to create a site and that's all. Owners often don't know who is responsible for the site after a few months. Why is there so much apathy about such an important business asset? Always busy? There is never enough time in the day for most business owners, but if the owner has no time or interest in the company website, who does? The Internet is now used by the majority of on-line people to search and find potential solutions and suppliers before making a purchase. That's one part to consider, another point is the company reputation. Valuating a website Is the website as good as company brochures and literature? Is the site receiving visitors? Are orders coming from the website? Can the site be vie…
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