Finding local customers: Tips for promoting a business online

15 May 2021
Who are my local customers, and where are they?

Where do online national and local customers come from? A simple question. For many businesses and organisations, this is very hard to answer. There are facilities to understand who and why people visit a website.

Listed in this free Northamptonshire Directory are a wide variety of businesses, and many different styles of websites. Having a website is only the first step in finding customers. Potential customers have to find the business website as well. For the smaller business owner or the manager of a local branch, this next step does not happen.

Business Promotion

Who takes care of the website? Unfortunately often the answer is nobody. It could be DIY, a website designer, in some cases a marketing company. There are steps even a small business can do to promote themselves and their website. …

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Local Services really do matter.

3 June 2020
Local Suppliers really do matter. Not just the Business Directory, but local public services as well.

It is a well known fact that local Government services are better for the population than those arranged from central Government. Local people know what is needed and where. An interesting article on Local Government is here. Both Northampton and Northamptonshire are mentioned.

Locally grown vegetables taste better and help local farmers.

That is why a local Business Directory will always be better than national or international Directories if your customers are based within 40 miles. For hotels, restaurants, local facilities, transport, small businesses, this makes sense. See our article on the benefits of using local companies.

Whether the UK stays in the European Union or mak…

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