Promotion Archives → Northamptonshire Business Directory

Here we explain why info@ can harm your business.

There are many reasons why using info@ as a business email address is very bad for all businesses. We try to set out the problems and disadvantages of this type of email address.

Customers and Marketing are the reasons Customers

Customers are the most important reason why any business operates to make a profit. So it is essential to consider how they react to what they see. The email address used plays a significant part in customer interaction. Typical email addresses are info@, and sales@ but as they are so common, spammers know that about 40% of companies have these email addresses. All they have to do is use these and many will be read or even opened. Putting the company website and communications at risk.

Depending on the type of business, the use of a more personalised email addre…

Who are my local customers, and where are they?

Where do online national and local customers come from? A simple question. For many businesses and organisations, this is very hard to answer. There are facilities to understand who and why people visit a website.

Listed in this free Northamptonshire Directory are a wide variety of businesses, and many different styles of websites. Having a website is only the first step in finding customers. Potential customers have to find the business website as well. For the smaller business owner or the manager of a local branch, this next step does not happen.

Business Promotion

Who takes care of the website? Unfortunately often the answer is nobody. It could be DIY, a website designer, in some cases a marketing company. There are steps even a small business can do to promote themselves and their website. …

Promotion

Don’t use info@ website. All the best reasons, why not.

Finding local customers: Tips for promoting a business online