There is a difference between promoting and marketing, which is misunderstood. In a small company they will be under the same manager. Larger companies will separate them into two departments. Marketing can be considered as the top level, with Promotion as part of that organisation. They provide different types of services.
Marketing takes care all aspects of the company products and services. Including pricing, package, publicity and promotion. Called the The 4 P's. It is very difficult to just market a website. This is the place for the promotion team. This local Directory is part of many companies promotional efforts.
Promoting a Website.Promoting a website requires some knowledge of how websites are created and work. The skills of the website developer, the target market and the budget available. A…