Finding local customers: Tips for promoting a business online

Who are my local customers, and where are they?

Where do online national and local customers come from? A simple question. For many businesses and organisations, this is very hard to answer. There are facilities to understand who and why people visit a website.

Listed in this free Northamptonshire Directory are a wide variety of businesses, and many different styles of websites. Having a website is only the first step in finding customers. Potential customers have to find the business website as well. For the smaller business owner or the manager of a local branch, this next step does not happen.

Business Promotion

Who takes care of the website? Unfortunately often the answer is nobody. It could be DIY, a website designer, in some cases a marketing company. There are steps even a small business can do to promote themselves and their website. …

Read more