Local marketing of a website really matters

Local marketing matters. One definition of online marketing is on Wikipedia. This explains in clear terms what it is about, and what it is meant to achieve. This post explains how the local Northamptonshire Business Directory can help all local companies, large and small.

Customers will struggle to find your business online, unless you tell them you exist. This is done by marketing the website. The very first step is to make sure your business is found by Google which has about 94%, of the search engine market.

Google for local marketing in Northamptonshire

A sitemap of a website is vital

Everything depends on if you built your website, a website designer or a marketing company created it. If the site is based on WordPress there is a very good chance there is a sitemap already. Do a quick test. Type your website address in your browser and add /sitemap.xml. If you see a lot of text information, you have a sitemap.

Right at the top you will see a date in the format <lastmod>2021-03-20T00:00:01+00:00</lastmod> This confirms the last time information was made available to all the search engines. They have to find this file. The next step is find out what pages does Google have in its index of your website.

A quick and easy test is to type in the browser “site:yourdomain.co.uk” or whatever the web address is. More information about this topic can be found on Search Engines. This is a beginners guide.

Does your marketing company do SEO?

SEO or search engine optimisation, is a highly skilled area of online marketing. There are some basic steps anybody can take. Simple ones are joining groups on social media, writing a blog and joining as many suitable Directories as possible.

Our Questions and Answers section available from the menu bar might have answers, if not, send us a message and we will try our best to help.