marketing and promotion of small business websites

Best marketing and promotion techniques for a website

Promotion of any website for maximum traffic

Maximising an online business to increase traffic and sales can make a world of difference to a companyโ€™s bottom line. There really is no excuse for having less-than-adequate marketing and promotion of websites for business sales. This applies to small companies, independent proprietors and huge multi-national corporations.

The Northamptonshire Business Directory has received a global award for the “Best Marketing and Promotion platform” for Northamptonshire 2022. So we must be doing a lot of things right.

Simply put, shoppers and visitors will not spend time on a site they find unpalatable or difficult to use. There are many other companies available that load quickly and are easy to navigate. Make sure the business website is one that draws in visitors and keeps them shopping โ€“ and buying โ€“ on the site.

Marketing and promotion of an online business website

Start the website upgrade by making sure your site works well for visitors. Remember that sales are about the products and the customer experience rather than about the company itself. 

The website is the face your company presents to the shopper. Keep it looking professional with simple colour schemes designed around your company logo or symbol.  Best practices suggest consistency of colour schemes among the pages of your site will also help improve the appearance and friendliness of the website.

Visitors generally find animated GIFs, scrolling marquees and text boxes, pop-up welcome notifications and mixtures of multiple wild colours annoying. The website must be a “Progressive” site, suitable for mobile and desktop devices. More marketing and promotion ideas are in our Q&A section.

Website Navigation

Make sure your website is easy to navigate and is easy for visitors to find the products they want. Keep navigation buttons and menus simple and obvious. Keep navigation consistent throughout all the pages of the site.

Navigation either at the top of the page or in a column down the left side of the page may be the most expected sort for visitors and potential buyers on the website.  Use links within pages, use them in a logical manner and do not overuse them.

View the website as a first-time customer on the page to determine if it is easy to get around the website and find the items wanted. Use large pictures of products as links to internal product pages rather than relying on text links alone.

Part of keeping navigation simple is giving visitors a clear, easy way to find what they want to purchase. Studies show that visitors who do not locate their desired item within two to three seconds usually leave for another website, usually a competitor.

Keep information on the site and on the individual pages well organized, moving from the most general information to the most detailed as shoppers navigate deeper into the website.  On any given page or within any given product description, put the most important information first.

Most visitors will simply scan blocks of text rather than read them in detail, so make it very easy for them to find valuable information. Repeat the vital matters again at the end of the page or at the end of the product description.

Perhaps most importantly, website owners should ensure the website provides visitors with what they expect. Include information customers require, such as links to product pages, contact information, prices and FAQs about the products or services. Use consistent company-related keywords throughout the site and across all the pages of the site. 

Learn more about Search Engine Optimisation (SEO) techniques and implement those strategies throughout the site. Doing so will help your site rank higher on search engine listings and draw in more traffic. More visitors to your site will most likely lead to higher sales and a stronger Internet presence.

We can help with Marketing and Promotion.

We have helped a number of companies prepare their listing with a descriptive explanation of the company’s business and resource the best Keywords. We also can offer a range of services for existing websites, making use of our more than 20 years of Internet experience to help your business prosper. Use this simple form to request details.