Marketing guide for small companies

Marketing Guide. A simple do it yourself Guide

Do it yourself NOW. Marketing Guide

Our Marketing Guide can help. It can be very tough to market your business, especially if you are just starting out in the middle of a pandemic. Maybe you have downsized to survive.

You probably donโ€™t know what to do first, and which option would give you best results. Not to worry, though. We have you covered. Hereโ€™s how you can market yourself. If you have any questions then we are happy to help, there is no charge (which makes a change). Please use the contact us form.

1. Who are my customers?

First, you need to understand your target audience. By that, we mean you need to figure out, just who your likely customer is, and what their characteristics and interests are. You should also evaluate what products and services they buy and how your product or service could benefit them.

2. Search Engine Optimisation

SEO is fundamental to digital marketing and something you should look into if you want to market your business. It is a means to improve the ranking of your website to increase visibility.

If your website is optimised correctly, you will be visible on Google. This would help you to gain more attention. Additionally, it should also generate more traffic for your website. Then it is up to your website to deliver.

3. Start a Blog

One of the best ways to market your product is to have a blog. You can learn to add keywords and write blogs for your business.

It is better if you write SEO-optimized blogs to get ranked on Google. Most websites have the opportunity to make Posts, this is your Blog

You could provide information to your customers about the business you are running, the product you are selling, and how the people could benefit from it. It’s pretty simple to convey message and attract potential customers. There is an excellent marketing guide at Hubspot.

4. The Social Media Marketing Guide

The entire world is on social media. Gone are the days when your customers were not virtual, and you had to hunt them down. You can now log onto just about any social media platform and attract the right type of buyers by targeting them.

So, use it efficiently. Write engaging posts and post your pictures, so it feels more personalized. In no time, you will have a considerable following.

5. Email marketing never gets old

This is a marketing strategy in which one builds a relationship with customers and clients via email. It is still one of the most powerful ways to sell your product. When you are emailing, donโ€™t just send out random information.

In this age where people are bombarded with email every step of the way, it would help if you made the email a bit more personal while talking about your business. Like using emoji’s โœณ๏ธ in the subject line. Makes the email stand out from the rest.

6. Marketing Guide for YouTube Ads

For some people, ads can be irritating, especially when they just want to view a video. However, if your ad is attractive and can deliver information, you might want to consider slipping in your ads at the start of the video.

However, donโ€™t make it too long as this would not attract attention. Instead, make it concise and put in the relevant information, and you are good to go.

7. Hire social media influencers

You’ll find them on Tiktok or Instagram. You could send them your product, and they might put it up on their platform. Since they usually have a large following, your product would be viewed by thousands of people, and you might have a customer base pretty soon.

Following the above-mentioned and the DIY Marketing Guide, you can achieve a lot during the pandemic. The steps/tips are so easy that beginners and small/local businesses can easily implement them.

Finally, join groups like LinkedIn or suitable Directories like ours.

You never really know where all the best links will come from. Try creating a LinkedIn account and test the waters. A good website, well maintained, with the right products and services, should produce results. But it does take time and effort. For more info see the Q&A section.