Do it yourself NOW. Marketing Guide
Our Marketing Guide can help. It can be very tough to market your business, especially if you are just starting out in the middle of a pandemic. Maybe you have downsized to survive. Never delete old pages of information, update and they could always provide a link.
Companies probably don’t know what to do first, and which option would give the best results quickly. Not to worry, though. We have it covered. Here’s how to market an online business. Any questions then we are happy to help, there is no charge (which makes a change). Please use the contact us form.
1. Who are my customers?
Firstly, understand who the target audience is. By that, we mean who is the likely customer, and what their characteristics and interests are. Also, evaluate what products and services they buy and how business products or services could benefit them.
2. Search Engine Optimisation
SEO is fundamental to digital marketing and something every business should look into if they want to market their business. It is a means to improve the ranking of the business website to increase visibility, and page ranking.
If a website is optimised correctly, it will be visible on Google. This would help you to gain more attention. Additionally, it should also generate more traffic for the website. Then it is up to the website to deliver.
3. Start a Blog
One of the best ways to market a business is to have a blog. Learn to add keywords and write blogs for the business. Can be very time-consuming. Contact us, we can help.
It is better to write SEO-optimized blogs to get ranked on Google. Most websites have the opportunity to make Posts, this is the Blog. You could provide information to your customers about the business you are running, the product you are selling, and how the people could benefit from it. It’s pretty simple to convey the message and attract potential customers. There is an excellent marketing guide at Hubspot.
4. The Social Media Marketing Guide
The entire world is on social media. Gone are the days when customers were not virtual, and had to hunt them down. Now log onto just about any social media platform and attract the right type of buyers by targeting them.
So, use it efficiently. Write engaging posts and post images, so it feels more personalised. Soon there will be a considerable following.
5. Email marketing never gets old
This is a marketing strategy in which one builds a relationship with customers and clients via email. It is still one of the most powerful ways to sell products and services. Be very careful of a number of laws which ban spam emails, big fines are just waiting to be paid.
In this age where people are bombarded with email every step of the way, it could help to make the email a bit more personal while talking about your business. Like using emojis ✳️ in the subject line. Makes the email stand out from the rest.
6. Marketing Guide for YouTube Ads
For some people, ads can be irritating, especially when they just want to view a video. However, if the business ad is attractive and can deliver useful information, consider including the ad at the start of the video. However, don’t make it too long as this would not attract attention. Instead, make it concise and put in the relevant information.
7. Hire social media influencers
They are on Tiktok or Instagram. Send them product details and they might put it up on their platform. Since they usually have a large following, the product would be viewed by thousands of people, and soon have a customer base pretty soon.
Following the above-mentioned and the DIY Marketing Guide, a lot can be achieved. The steps/tips are so easy that beginners and small/local businesses can easily implement them.
Finally, join groups like LinkedIn or suitable Directories like ours.
Maybe a company never really know where all the best links will come from. Try creating a LinkedIn account and test the waters. A good website, well maintained, with the right products and services, should produce results. But it does take time and effort. For more info see the Q&A section.