Why you should join a local Directory
Although many business owners know about online local business directories, there is only limited information regarding their many benefits.
Local Business Directories are always better.
Many believe they are something like the yellow pages, which is not true at all. Local Business Directories are helping local businesses serve the local area, where most customers live.
A local Directory makes your presence on the internet viable and accessible at the same time.
Local Business Directories
If you are based in Northamptonshire, and your business is not winning more customers, you definitely need an effective online presence. A listing in a local online business directory is the answer. Following are some of the more important reasons why you should use and be registered in a Directory. businesses.
1. Strengthens your online presence
Having a business registered with a local online business directory is good long-term marketing. When customers search for services or products that a company provides, they are likely to find your business listing.
A business is more like to be found in search results if the company website is up to date and follows basic “Search Engine Optimisation” techniques. It should also be listed in as many local Business Directories as possible. Naturally, our Directory should be one of those. We plan to provide a list of all local Directories for Northamptonshire.
Some small directories extract data from the major directories for their listings, and the business gets a favourable advantage. A website will always get increased traffic from the right business directories.
2. Improving local customer search success
It is an effective and tested way of maintaining contact with the local people and turning these into long-term customers. More information is in the Q&A section.
3. Develop brand awareness
With the help of online business directories, you can develop local recognition of your brand and awareness of your business. A common Logo is essential for brand recognition. Customers use a local business directory more often and find it easier to search through a list of a smaller number of companies, than in a national Directory.
A website which Google and Bing index, is the same as a Directory listing. The most important part of any Directory is a link back to the main company website. The description contained in the listing is the most important. Keywords also play a major part and are very important.
4. Helping build Business to Business relationships
Business Directories are an effective method of building B2B (Business-to-Business) relationships. Helping to reach out to business partners, suppliers, retailers, wholesalers, etc. A professional company will often use a business directory to find new partners.
5. Quality Lead Generation with Local Business Directories
Many serious buyers use local business directories. If a buyer finds your company through our business directory, there is a significant chance that will convert into a sale. Covid-19 meant that more people were shopping online and looking for local suppliers first. No local company needs online traffic from around the world unless they are an exporter.
For example, a business based in Northamptonshire might be viewed by someone in Australia, which is of no use. But a person living in the county can reach out through the local business directory. Here is some useful information.
Other Directories which are useful
This is how businesses, no matter what their operating capability is, whether small or large, will gain online recognition, especially with online search engines like Google and Bing.
Stay local, act local, Buy local or bye-bye local. And save jobs.
Our Tip of the month
Want to know how many pages have been indexed by Google? type this in in Google “site:www.your website address” and see the results.