SEM Help

Your website looks great, you keep sharing it on your social channels but you are not getting much web traffic…  Sound familiar?
But what can you do to change this?
Well that’s actually the easy bit.  You need to optimize your content so that it can be found by search engines and delivered to your audience.  This is the start of the process that we call SEO.

So, what actually is SEO?
Search Engine Optimization, simply put, is the process we undertake to ensure that your website is capable of delivering your content to the right people at the right time.

The Digital Marketing Institute’s definition is:

“SEO is the process of improving the visibility of online content in organic search engine results to help achieve the goals of your organisation.”

The very fact that it is a process tells you that it is something that is ongoing; SEO has changed significantly over the years and algorithms are updated frequently to reflect the changes in human behaviour so delivering good quality, high value content has never been more valuable

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