search engine marketing for beginners

Search Engine Marketing for beginners

Search Engine Marketing

Local business directories like the Northamptonshire Business Directory are the online replacement for local paper โ€œyellow pagesโ€ Directories. In the digital age, online Directories have overtake paper Directories as the main method people locate businesses in their area. This is especially true during Covd-19 lockdowns.

Residents, tourists, and people new to the area, rely on local online business Directories to find local services and businesses.

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Business owners need to create their own Directory listing page rich with information. Photos, and offers designed to attract customers to both brick-and-mortar local stores as well as online stores.

A well produced profile in an online local business directory like the Northamptonshire Business Directory can generate many new enquiries.

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Search Engine Marketing

A solid business directory listing includes not only the basics of location, contact information and hours of business.

But also quality photos, information about the services and merchandise. Reviews and customer testimonials, coupons and specials and links to social media pages for the business.

Companies seeking customers from amongst the tech savvy younger generation and millennials must be seen where those people search. Which is online and on mobile devices such as Smartphones and tablets. Failure to do so is to give away up to two thirds of potential profit annually. (Estimate only)

Quality business listings optimise their content for search engines keywords. Specifically those words and phrases that customers might use to look for their company. For example. Walker Pack might use keywords such as Walkers, Walkers Northampton, removals, walker pack and so forth.

A potential customer using Google could enter any of these search terms. Locating Walker Pack easily in our Directory search engine.

Why should a business list?

The Northamptonshire Business Directory has a individual business listing page for every company. With valuable information for customers, seeking the company and it’s services. These include business hours, location, directions, and a map showing directions to the office.

Every business is unique, so it is important to customise your business listing in the Business Directory. Show reasons why your business is different from competitors in the same market area, and what makes your company special. What makes your business passionate and energetic about the products and services provided?

Todayโ€™s business world, even in small towns, is surprisingly competitive. Every possible customer needs to be found and engaged. Your business may not be ready for global traffic yet. You should certainly be ready for tourists and visitors from around the world.

Customers need to know about your business and ready to visit your business when they visit the Northamptonshire. The only way they will know about you, is through the Internet, social media and word of mouth.

Relying on local customers may not be enough to continue to sustain a business in todayโ€™s marketplace. A search engine included in this site can help customers find business listing quickly.

Think about your potential customers

The Northamptonshire Business Directory can help small and medium sized businesses craft a keyword-optimised, searchable, and attractive business directory listing. Including your business in the online business directory and reach people who want to find your company. Make sure your business does not get lost in the crowd.

According to the Kelsey Group. 70% of people use local searches such as the Northamptonshire Business Directory to find local businesses. 45% of Google searches are to find information about local businesses and services.

With over 63,000 searches per second worldwide, the potential for your small business to get lost is staggering. Safety in numbers, that’s why Directories are good for business. Like facts? See this data on Google.

Ensure your business presence is everywhere your potential customers might look for your company. This is a critical part of your local marketing plan, so do not wait. Add your local business listing page to the Northampton Business Directory today!

Not certain what to write or how to present your business. We have a dedicated team of professional business copywriters ready to help. just send in your enquiry and leave the rest to us.